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Marketing & Programming Graduate Program - Rakuten TV Europe

00013090 Requisition #
Rakuten TV is offering a fantastic opportunity in our Barcelona HQ for a highly talented/motivated international graduate looking to accelerate their marketing careers 

This 1 year graduate program involves four month rotations across 3 out of 4 key areas in online marketing & content.

It combines hands on practical experience with an intensive training & certification program. The successful candidate will receive close support from managers and experts in the team but will be highly motivated and expected to study, develop knowledge & take certification exams outside of work hours.

At the end of the program, depending on performance there may be the opportunity for a permanent role in the company.
  1. Performance Marketing & Partnerships
Media Planning & Marketing Channels
Objective:Test and optimize new on-platform marketing channels inc;
Media Planning (ensuring the best content, weighting, testing etc)
Devices Advertising: Smart TVs & Consoles video and banner advertising
In-app notifications

Customer Journey Optimization
Objective: Develop the best, most relevant easiest on-boarding journey for a customer
Work with internal product & design teams to implement A/B testing plan to improve the performance (conversion rate) of our marketing landing pages and make recommendations to improve the performance of our Smart TV apps, web & mobile site design.

Partnerships support 
Partnerships & Group synergies: understand and execute promotions with Telcos and sister companies, through different channels as Point-of-sale and digital communications. Coordinate with partners and internal stakeholders to execute campaigns that involve approval processes and aim to maximize brand exposure and user acquisition

Training & Certification
The candidate will be expected to complete the Google Adwords Certification (picking 2 specialties from: video/display/search/mobile/shopping). 

2. Social Media

You will work in a team of young and enthusiastic social media experts with a direct contact to the major networks.

Community Management:
Learn to use a community management tool to build relationships with customers, potential customers, industry professionals and journalists. Creating editorial calendars for contents across a variety of social media platforms.

Paid Social Advertising: 
Become a Power Editor Expert. Manage ads and measure ad performance, creating reports and suggest ideas to improve results. This includes remarketing, dynamic product ads, pixel setup and more. 

Creative Development: 
Brief and develop in collaboration with our design team creatives for advertising and organic communications. Become an expert of shareable contents and gain experience on Adobe products, while creating videos and images in various formats.

Training & Certification
The candidate will be expected to complete the Facebook Blueprint certification: https://www.facebook.com/blueprint/certification

3. Content Marketing

-Selection of titles according to MG targets and revenues potential
-Design communication plan along with Programming (on-platform + newsletter)
-Central point of contact with Sony and NBC for promotions
-Coordination over the MGs marketing budget
-Tracking results, and giving insights for future plans

-Understand user behaviour: use Google analytics and OST to identify drop offs and trends
-Draw proposals to improve the strategy based on the insights from Analytics

Training & Certification
The candidate will be expected to complete the Google Analytics Certification: https://support.google.com/partners/answer/6089738?hl=en 

4. Programming

Operations and processes
  • Programming and publication of assets in Rakuten CMS according the Studio avails (New Releases, Library titles, series and Selection Content). 
  • Programming and publication of assets in Rakuten CMS according the Studio avails (New Releases, Library titles, series and Selection Content). 
  • Internal procedures to create the assets in Rakuten  in coordination with Operations, Acquisitions and Studio Providers.
  • Acquire wide Excel knowledge to be able to manage and to keep under control big batches of titles
Content and Storefront
  • Prioritize content according the revenue potential in order to present the best selection on the storefront
  • Refreshing and creating list following our programming strategy

  • Recent graduate from a top european university (All degrees considered but business, maths/statistics, computer science, economics, design or marketing/communications related degrees preferred)
  • Highly motivated to learn & passionate about developing a career in online marketing. This role will not be 9-5pm. The certification programme will require the candidate to study & take exams outside of work hours.
  • 6 months - 2 years online marketing experience (will consider other examples of passion for the online marketing area such as certifications or extracurricular activities) 
  • Strong analytical & excel skills. Passionate about working with data, tracking trends, conducting in depth analysis & understanding performance. Ability to make actionable insights & communicate findings effectively.
  • Demonstrates commercial understanding in terms of budget management & delivering ROI.
  • Enthusiasm & interest in TV & film content a bonus.

Some good reasons to apply
  • Great work environment 2 blocks away from Poblenou’s beach
  • Free drinks and cookies
  • Weekly box of fresh fruit
  • Culturally diverse environment with really interesting and fun people in the office
  • Regular company outings, off-sites and team-building events
  • Free Language Classes on-site and interesting trainings and sponsorships
  • Free massage for all the team

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