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Strategic Account Manager - Search Engine Marketing

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Service & Support
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Rakuten Marketing LLC
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00010914 Requisition #
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Strategic Account Manager – Search Engine Marketing
 

Overview: The Strategic Account Manager will lead the strategy development, day-to-day, planning and execution of paid search marketing for Rakuten Marketing clients. The Strategic Account Manager will be responsible for proposing, monitoring and forecasting client budgets, managing keyword and shopping campaigns, ad copy and bid strategies, continuously conducting new tests, reporting and analyzing results and maintaining client satisfaction.

 
Responsibilities:
  • Develop deep understanding of each client’s business in order to customize a search marketing strategy. 
  • Work with each client to establish target goals and objectives.
  • Manage client’s budget and expectations.
  • Execute search marketing campaigns for each client from top to bottom, including development of comprehensive keyword lists, creation and testing of ad copy, submission to search engines, testing of keyword variations, management of daily and monthly budgets.
  • Develop and deliver client presentations focused on campaign performance and strategies for growth. Execute on strategic recommendations that drive revenue and enhance the search marketing efforts of our clients.
  • Monitor and analyze performance reports to ensure client targets are met and exceeded over time. Using performance data analysis, develop action items to maximize return.
  • Work cross functionally to gather and leverage transactional visibility in optimizing client search campaigns.
 
Skills & Experience:
  • Bachelor’s degree required.
  • 4+ years of paid search marketing experience. 
  • Experience with qualitative and quantitative analysis of marketing campaign results including recommendations for strategic and/or tactical changes and P&L management.
  • Solid proficiency with Excel and PowerPoint for in-depth analysis, client-facing reports and presentations.
  • Ability to prioritize and strategize based on company and client goals.  Strong project management and multi-tasking skills are a must.
  • Strong desire and ability to think creatively solve problems and use professional judgment.
  • Exemplary written and oral communication skills.
  • Experience in developing and delivering presentations.
  • Must be results driven, enjoy problem solving and passionate about being challenged.
  • Tactical execution in engines such as Google, Bing and Yahoo is second nature
  • Google AdWords certified
  • Demonstrated success in measuring results and setting, meeting, and exceeding aggressive, quantitative goals.
  • Agency experience preferred.
  • The ability to layer sophisticated targeting strategies on top of traditional search campaigns.
  • Experience with leading PPC management tools preferred: Adobe, DoubleClick, Kenshoo, Marin, etc.
  • Preferred candidate has a proven track record driving performance for e-Commerce companies; Shopping campaign management ideal. 
  • Self-starter who is comfortable seeking out the adoption new ad formats, testing new betas, and expanding channel reach, while simultaneously making a compelling case to client to fit their goals and key performance indicators. 

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Rakuten Marketing LLC

Chicago, Illinois, United States, Americas

📁 Service & Support

Requisition #: 00004438