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Sponsorship Marketing - Marketing & Design Supervisory Dept.

Rakuten, Inc.
00011291 Requisition #

We are looking for a marketing specialist to help us as a member of Sports & Entertainment department to maximize each asset's sponsorship activities such as increasing core Rakuten fans, developing service awareness.


Marketing & Design Supervisory Department is responsible for whole Rakuten marketing strategy.
With expansion of group and global service, branding is the important key for us. You will participate sponsorship marketing activities with your manager and members in the sports and entertainment field across Japan such as Tohoku Rakuten Golden Eagles, Vissel Kobe, Rakuten Open and Tokyo Philharmonic Orchestra.
Our goal is to create both direct/indirect business effectiveness by planning and executing sponsorship event, maximizing ROI as below.
  • Create positive feelings for Rakuten brand, improve each service awareness and comprehension
  • Improve user acquisition and loyalty
  • Direct business support for each BU
You will be responsible for following activities under your manager.
  • Promotion planning and execution for monetizing and improving brand loyalty by sponsorship activities(B to B / B to C)
  • Promotion planning and execution for hospitality, inner communication and CSR by sponsorship activities
  • New promotion planning to take advantage of sponsorship right
  • Existing promotion planning to take advantage of sponsorship right
  • BU activation plan support/direction
  • Sponsorship event execution
  • Measure each promotion plan effectiveness (Web survey, Member ID analysis)
Minimum Qualifications 
  • 3+ years hands-on experience in marketing department
  • Excellent communication skills, good at dealing with stress, get things done mind
  • Capable of understanding numbers and data correctly, use Excel without any stress
  • Capable of prioritizing multitasks, efficient worker
  • Business level in English (TOEIC 800+, able to understand internal document such as operational manuals, able to prepare materials in English)
  • Native level in Japanese
  • PC skills - MS Word/Excel(VLOOKUP, pivot table)/PowerPoint/Outlook

Preferred experience:

  • Experience/Knowledge of on-line marketing, mass-media marketing
  • Management experience -small size team leader or above
  • Experience in sponsorship marketing




  • Holidays: Saturday,Sunday and National Holidays
  • Summer/Winter Holidays, Paid Vacations and Special Leave


  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)


  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids

Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee


  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price

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