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Product Marketing - Rakuten Mobile,Inc.

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Marketing
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Rakuten, Inc.
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00011458 Requisition #

Position Summary

 
Rakuten Mobile has achieved No.1 position in MVNO as of 2018. Leveraging its strong momentumn, we will enter into the Mobile Network Operator business which has high expectation to become the core business of Rakuten group. Under the statement "Better Mobile Experience, The Best Quality Life", Rakuten Mobile is providing high quality in best price.

Product Marketing group is leading all marketing initiatives covering various kinds of products and hardware to deliver the right message to right audiences and maximize customer awareness as well as business volume.

 

Responsibilities

Mission is to plan/execute marketing communication strategy for smartphones, tablet devices, smart devices.

 

  •  Develop key messages and USP, define target users for each product
  • Develop comprehensive marketing plans for sales and marketing team
  • Work closely with product development team to determine the most profitable course for each existing and new product
  • Lead the marketing team to generate strong momentum ahead of new product launches

Essential experience

  • 5+ years marketing experience

  • Experience in creating market programs as well as execution

 

Preferred QualificationsExperience 

  • Marketing experience in telecommunication/IT company

  • Product marketing experience in smartphone OEM

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