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New Business Marketing planner (Member) - Marketing Division

Rakuten, Inc.
00013527 Requisition #

This is a new business to make an application integrating more than 70 services that Rakuten develops.
It's possible to use a variety of services of the group with this one app.
We will expand globally as a platform to cooperate with even include external partner companies.

By connecting the entire group and the external partner's services, we will be working to enhance the user experience and grow the ecosystem of the entire group.

This role is required to conduct actions such as research/ user analysis, campaign/ promotion planning, and ad placement focusing on online channels for new user acquisition, and lead various projects such as lifecycle management for user engagement and contents/ campaign planning and launching, and user communication in app in order to expand market share in Japan by collaborating with internal/external stakeholders of Rakuten based on Rakuten group's core strategy.



  • Promotion  planning, executing, and improving
  • Partnership with Rakuten other groups for the campaign planning, executing, and improving
  • CRM marketing planning/operation for educating users through in app communication / in app campaigns
  • KPI management, marketing tool utilization, Material creation and reporting etc.
Minimum Qualification
  • More than 2 years business experience at Internet business industry
  • Interested in Rakuten businesses, and have strong mindset for the growth of it
  • Logical thinking, Problem findings and slovings skills, and strong communication skills
  • Business English skills both speaking / writing (TOEIC 800 score above)
  • Japanese Requirement: Business Level
  • Ability of basic skills of Excel, Word, and PowerPoint

Preferred Qualification

  • Enjoying with speaking to various stakeholders and building relationship
  • Mindset to enjoy dynamic environments such as environment with speedy decision making and environment of a rapidly changing industry
  • Ability to identify problems and have a mindset of “get things done” approach to promote and reach a consensus with various stakeholders




  • Holidays: Saturday,Sunday and National Holidays
  • Summer/Winter Holidays, Paid Vacations and Special Leave


  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)


  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids

Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee


  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price)

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