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Membership Strategy Director - Marketing Division

Rakuten, Inc.
00011565 Requisition #


The mission is to lead strategy planning and execution of Rakuten ecosystem/membership strategies with related Rakuten service counterparts.



You will be responsible for proposing, involving, executing various cross-functional strategic initiatives to acquire new members, nurture their LTV (Life Time Value) , promote cross-use and up-sell in Rakuten group services

Promoting users' cross-use in our Rakuten ecosystem is essential for the growth of our Membership Value.

You will be responsible of planning and executing strategical action plans, marketing, cross-business collaboration, data platform development that are key components of promoting and tracking cross-use. You will be closely interacting with Commerce Company, Fintech Company, Communication and Energy Company and CXOs to drive this initiative

It is important not only to draw the strategy, but also to support execution in each business. Close touch collaboration is one of the key factors of success

 Minimum  Qualifications:

  • At least 3 years of working experience
  • Experiences in managing mid-large projects or in working in consulting firms
  • Ability to effectively and logically communicate with various stakeholders
  • Experiences or strong interests in internet business
  • TOEIC 800 or more
  • Native fluency in Japanese

 Preferred Qualifications:

  • Experience in managing complex projects whose members come from organizations having conflicting interests to each others
  • Experience in managing, leading cross-functional projects in Internet business
  • Experience in working in a consulting firm



  • Holidays: Saturday,Sunday and National Holidays
  • Summer/Winter Holidays, Paid Vacations and Special Leave


  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)


  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids

Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee


  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price) 

Work Location: Indoor Passive Smoking Countermeasures: Yes (indoor smoking prohibited)


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