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Marketing Planning - Rakuten TV Japan

📁
Marketing
💼
Rakuten, Inc.
📅
00013359 Requisition #

Division Description

 

Rakuten TV is providing over 180,000 contents including movie, drama and sports VOD contents. Our mission is not only providing VOD contents but also increase loyalty to Rakuten services through our contents. From 2017, we started to broadcast NBA and Pacific League baseball to provide more fun, more entertainment though our platform.

 

  

Role Description 

 

General works such as movies and dramas and general Pacific League marketing operations
  • Site analysis using the analytics tool
  • Purchase trend analysis and viewing trend analysis using BI tools
  • Planning to acquire new billing UU for general content
  • User approach using CRM tools
  • Plan for new acquisition and cancellation measures for subscription products 
  • Cooperation with other divisions
  • Linkage with external sites

Minimum Qualifications

  • More than 1 year of marketing practice           
  • Those who have experience of rotating PDCA from planning to review               
  • Practical experience of numerical aggregation in Excel (vlookup, sumif, pivot table, etc.)      

 

Preferred QualificationsExperience

  • SEO knowledge and practical experience  
  • Web advertising knowledge such as SEM  
  • Site analysis experience          
  • Content marketing experience
  • Can write simple SQL      

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