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Marketing planner (New Business: One App Project) - Marketing Division

Rakuten, Inc.
00011848 Requisition #

This is a new business to make an application integrating more than 70 services that Rakuten develops.
It's possible to use a variety of services of the group with this one app.
We will expand globally as a platform to cooperate with even include external partner companies.

By connecting the entire group and the external partner's services, we will be working to enhance the user experience and grow the ecosystem of the entire group.

This role is required to conduct actions such as research/ user analysis, campaign/ promotion planning, and ad placement focusing on online channels for new user acquisition, and lead various projects such as lifecycle management for user engagement and contents/ campaign planning and launching, and user communication in app in order to expand market share in Japan by collaborating with internal/external stakeholders of Rakuten based on Rakuten group's core strategy.



  • New user acquisition plan/ execution
  • Performance based marketing focusing on online channel
  • plan/ execution of retention & engagement strategies for existing user nurturing
  • CRM marketing using Rakuten app and online channels
  • plan/ execution of campaigns and promotions, progress management of creatives and production, proposal for improvement ideas
  • Project management such as planning, coordinating, and executing collaborative projects
  • KPI management, marketing tool utilization, Material creation and management etc.
Minimum Qualification
  • More than 5 years' experience in marketing in business firms and/or advertisement agencies (Experience in mobile or app marketing) or more than 2 years' experience in campaign/ promotion planning & executing, design direction, progress management
  • Ability of KPI management to meet budget

Preferred Qualification

  • Experience of service planning/ sales planning in app or web industry
  • Ability to proceed projects with strong leadership skills in cross functional teams
  • Mindset to enjoy dynamic environments such as environment with speedy decision making and environment of a rapidly changing industry
  • Ability to identify problems and have a mindset of “get things done” approach to promote and reach a consensus with various stakeholders





  • Holidays: Saturday,Sunday and National Holidays
  • Summer/Winter Holidays, Paid Vacations and Special Leave


  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)


  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids

Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee


  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price)

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