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Curbside Inc.
00011874 Requisition #

Curbside (a Rakuten Company) is enabling a new way to order from stores and restaurants, built for the era of quick and convenient Mobile commerce. Curbside helps large retailers, like CVS, Nordstrom and HEB and restaurant chains, like Chipotle, Pizza Hut and Boston Market, serve consumers who like to order ahead and skip lines. Curbside pioneered curbside pickup where items are walked out to the customer’s car, a service being rolled out across retail and restaurant locations globally. Curbside provides premium technologies and best practices in customer experience and operations to Fortune 500 companies, who are interested in growing their sales and increasing customer loyalty. Curbside offers its core technology ARRIVE through a public SDK to innovative developers driving innovation in the Mobile age.


Rakuten Global: Rakuten Group is one of the world’s leading internet service companies, providing a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide. To learn more, we invite you to visit our global home at http://www.rakuten.com.


Job Description

Curbside is seeking a Head of Content Marketing. In this role (currently an individual contributor), you will be responsible for building and implementing content strategy for integrated campaigns focused on driving interest and adoption of Curbside’s products.

The Head of Content Marketing will be responsible for leading all content marketing efforts for mid/lower funnel marketing campaigns. This role requires the ability to collaborate with industry analysts and cross-functional Curbside partners to develop, test, and optimize messaging and narratives. He/she will lead content strategy for sales assets, and will own demand generation content (events, blogs, email, webinars, eBooks).


This person will be asked to demonstrate thought-leadership, creative thinking, and the ability to work in a highly cross-functional environment. The ideal candidate will have experience in the development of marketing programs and campaigns, project management, and a passion for influencing better consumer experiences. He/She should thrive in a fast-paced environment, be self-motivated, collaborative, flexible, and detail-oriented to manage complex projects. If you have 7+ years in Content Marketing/Demand Gen, please apply!


● Build the content strategy for integrated marketing campaigns across all online/offline channels, to drive lead generation and product adoption

● Understand the customer journey and develop a personalized content plan for maximizing engagement and customer success

● Partner with cross-functional teams in marketing, policy, communications, legal and design to develop content for lifecycle email campaigns and cross-sell programs

● Create a repository of demand generation content such as landing page copies, trigger emails, case studies, blogs, webinars, etc.

● Structure ongoing tests to measure program impact and effectiveness of copy, creative and channel

● Own content success metrics and analytics and obsessively track and measure results, gather insights and optimize content for conversion

● Evaluate market trends and product fit to develop targeted messaging for developer and gaming audiences

● Optimize the funnel through email nurture, content and social channels

● Ensure content is on-brand, consistent in tone, and complies with SEO best practices


● Outstanding oral and written communication skills

● Bachelor’s degree in Marketing, English, Communications or related field

● 7+ years of content marketing/content strategy/demand gen experience

● Experience in B2B content marketing (preferred experience in Retail, Food, QSR)

● Experience working both strategically as well as in an executional capacity for content development

● Experience telling a compelling story and driving engagement

● Solid analytical and critical thinking skills with proven expertise in problem solving

● A strong understanding of audience and market, and what will engage/influence them

● Can effectively partner and motivate across functions and with outside agencies

● A proven track record of working collaboratively and being accountable

● Exceptional organizational skills and a great attention to detail

● Self-starter, ability to thrive in a fast paced, start-up environment

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