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Global Creative Director

Design & Creative
Rakuten Kobo Inc.
00012506 Requisition #


Global Creative Director

About Rakuten Kobo Inc:

Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the world’s most innovative eReading services offering more than 5 million eBooks and audiobooks to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides people with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders to suit any Reader’s style including Kobo Aura, Kobo Aura H2O, and Kobo Aura ONE; along with the company’s free top-ranking eReading and audiobook listening app for Apple® and Android®. Kobo’s award-wining eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

The Role:

Rakuten Kobo Inc. is looking for a Global Creative Director to develop creative strategy and manage an internal team of creative professionals to best articulate and deliver Kobo’s brand promise in meaningful ways for current and future customers - across all countries, touch points and programs.  This role reports to the Director of Marketing Production and will work in close collaboration with all marketing functions, business unit leaders and cross-functional teams.

This role will provide critical direction and support for all marketing and creative initiatives – from collaborating in the development of creative briefs to final creative execution. It requires a passion to break through with innovative ideas while ensuring alignment with the business objectives. It requires strong people, persuasion and presentation skills.  Solid expertise in retail, digital, social, experiential, email, print and creative development process is key. The ideal candidate must have exceptional communication, relationship building, influencing and analytical skills, and will be a brand advocate across the organization.

The Person:

  • Coach, mentor and lead a team of in-house graphic designers, copy writers and external agencies as necessary with a focus on improving efficiency and quality while delivering product, brand, partner and corporate creative solutions.
  • Proactively partner and work collaboratively with a variety of stakeholders to bring the brand to life with compelling & engaging copy and beautiful, evocative design in various channels and markets, maintaining a consistent voice with local resonance.
  • Develop and pitch creative concepts. Deliver robust toolkits, advertising material, video assets and otherwise to support.
  • Analyze customer insights to plan, test and learn the most effective communication/creative approaches.
  • Work closely with the Campaign Delivery team, estimating project work and setting deliverables for the team to optimize production.

The Skillset:


  • 5+ years of experience in a senior creative management role with significant people leadership responsibilities. 
  • Extensive experience in copywriting, copy editing and copy direction
  • Proven success in delivering outstanding results with a focus on flawless creative output and innovative, strategic approaches which drive brand loyalty, strong executional abilities, and outstanding customer/partner engagement. 
  • Experience leading teams of Design, Copy, and Production resources 
  • A true problem solver that grasps issues at the core level and offers insightful solutions to drive and improve the business. 
  • An effective and collaborative leader with the demonstrated ability to impact and influence across various functions and groups to achieve business results 
  • Commitment to quality. 
  • Respectful and constructive; able to have direct and courageous conversations. 
  • Detail oriented, highly driven and results focused. 
  • Strong communication (written and verbal) and public speaking skills 

To Learn More About Kobo:

·        Go to the site: http://www.kobo.com

·        Get the behind-the-scenes look: http://news.kobo.com/blog

·        Follow us on Twitter @: http://twitter.com/kobo

Rakuten Kobo Inc. is an equal opportunity employer.  Accessibility accommodations for candidates with disabilities participating in the selection process are available on request.  Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.



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