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Digital Marketing Coordinator (1 Year Contract).

Sales & Marketing
Rakuten Kobo Inc.
00008411 Requisition #
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Digital Marketing Coordinator (1 Year Contract).

About Rakuten Kobo Inc:

Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the world’s most innovative eReading services offering more than 5 million eBooks and audiobooks to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides people with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders to suit any Reader’s style including Kobo Aura, Kobo Aura H2O, and Kobo Aura ONE; along with the company’s free top-ranking eReading and audiobook listening app for Apple® and Android®. Kobo’s award-wining eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.


The Role:

Kobo is looking for a highly creative and performance-oriented Digital Marketing Coordinator, Audiobooks to join our Customer Acquisition team! Growth marketing efforts at Kobo advance at an incredible pace and we pride ourselves on using the latest digital strategies to deliver ongoing value for the organization. Our team’s core objectives are to drive eBook and Audiobook customer acquisition through kobo.com and our Android and iOS apps. Reporting to the Director, Digital Marketing, you will play a vital role in driving growth through developing original content and campaigns for organic and paid marketing channels. A high-energy candidate with a passion for digital marketing, strong graphic design skills and an eagerness to test new ideas will succeed on this team.


Your responsibilities will include:

·       Creating original content for organic and paid social channels, including but not limited to Facebook, Instagram, Twitter, Pinterest and LinkedIn.

·       Leading the content strategy, editorial calendar, and day-to-day management of our online communities to generate engagement, leads and conversions.

·       Designing graphics for use on social media and other paid/organic content.

·       Managing and optimizing performance marketing campaigns across a variety of paid channels, including paid social, display, mobile, search, affiliate and influencer marketing.

·       Sourcing new opportunities for paid/organic expansions across digital media channels to drive customer acquisition and sales.

·       Using Google Analytics and other measurement tools to report weekly on performance metrics.

·       Trafficking and tracking large sets of ads on a weekly basis.

·       Working collaboratively with teams across Kobo, including: PR, Product, Analytics, Content, Creative, Web Production.


Who you are:

·       You’re the first to know what’s going on in digital and social media.

·       You have an eye for design and branding.

·       You thrive on using and analyzing data to make decisions.

·       You’re an entrepreneurial spirit who knows how to get things done.

·       You have a lot of creative ideas and the confidence to try them out.

·       You love a challenge and being challenged.

·       You excel having your hands in many things at once.

·       Technology is not just part of your toolset, it’s your passion.

·       You’re a strong team player with a positive, collaborative attitude.


You’ll also possess these qualities:

·       2+ years in digital marketing with a focus on performance-based marketing (preferably digital media, acquisition or eCommerce).

·       Professional experience as a social media content creator and community manager.

·       Strong graphic design skills and experience (Photoshop, Adobe Creative Suite, etc).

·       Excellent writing and communication skills for social media; with expert understanding of Facebook, Twitter, Instagram, Pinterest, LinkedIn and their capabilities.

·       Proficient knowledge of online measurement and performance indicators, ability to analyze campaign data and discern insights.

·       Comprehensive understanding of display, search, mobile, affiliate and influencer marketing.

·       Experience building and optimizing campaigns in a range of advertising platforms and products, including Facebook Ads Manager and Google AdWords.

·       Experience working with creative teams on managing, creating and choosing visual and copy assets.

·       Foreign language skills (French, Spanish, Italian, Dutch, etc.) or localization experience an asset.



To Learn More About Kobo:

·        Go to the site: http://www.kobo.com

·        Get the behind-the-scenes look: http://news.kobo.com/blog

·        Follow us on Twitter @: http://twitter.com/kobo

Rakuten Kobo Inc. is an equal opportunity employer.  Accessibility accommodations for candidates with disabilities participating in the selection process are available on request.  Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.


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