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CVM Analyst Graduate Program - Rakuten TV Europe

Rakuten TV Europe S.L.U.
00011927 Requisition #

Rakuten TV is seeking a CVM Analyst to join our Customer Value Management / Business Intelligence team. Rakuten TV is currently in an incredibly exciting phase of its growth and forms part of the Rakuten Group; a hugely diverse and entrepreneurial group of international companies.

Within the CVM team, we are also going through an exciting transformational phase. More and more data is becoming available, which requires creativity in analyzing all different data sources. In order to understand how our customer’s think and behave and how we can influence this behavior detailed analysis is needed. This means you can have a direct impact on the direction of the company by providing actionable insights out of this data.  

Being accurate and having a good attention to detail is very important. You’ll need an analytical mind to be able to go through the thousands of data points available. The information and insights that are produced by the CVM Team are seen by people at the highest level of the business and are used to shape and direct the business decisions that they make.


  • Identify different customers’ profiles to reduce churn and improve retention and reactivation
  • Analyze and anticipate trends of customer’s behavior
  • Statistical analysis of the customer database and commercial figures in order to deliver actionable insights to different stakeholders
  • Initiate CVM activities to increase customers’ consumption
  • Perform data analyses and post activity evaluations to deliver customer insights and make recommendations
  • Optimization of CVM/marketing activities by defining customer selections based on customer profiling and segmentation
  • Support the Marketing Department to develop strategies that will maximize marketing campaign performance
  • Help deliver a range of analysis activities - data extraction, analysis and recommendations, using data visualization tools, such as Excel, Tableau and PowerBI to present trends and analysis to the business.
  • Acting as a conduit between the technical development teams and the customer facing areas of the business.


To be successful you will need to have a highly analytical mindset and very strong numerical and statistical skills. We’re looking for someone with a proactive approach – The OTT Market is one of the fastest growing industries in the world and so you will need to think creatively and work dynamically to succeed.

  • Knowledge of using SQL (MySQL or PostrgeSQL) to efficiently query and manipulate large datasets.
  • Experience of using an advanced statistical platform such as SPSS, R, pandas (Python) or SAS to deliver complex and actionable analysis
  • Proficient in Microsoft office applications particularly Excel, PowerPoint, and presenting data in a simple and engaging way.
  • Excellent communication (both written and verbal) and interpersonal skills and stakeholder management.
  • You will have the ability to work autonomously and as a member of a team.
  • An aptitude for developing structured, rational and compelling cases for areas of analysis and product development.
  • Willing to challenge the status-quo and the confidence to articulate your thoughts to colleagues at every level of the business.
  • Excellent written and verbal communication skills.

  • Some understanding of Data visualization tools as Tableau and Power BI.
  • Knowledge of Google Analytics
  • Ambitious and eager to rise to the highest levels of an industry leading organization.

Why Apply?

  • Opportunity to work for leading company within the rapidly growing OTT market.
  • Great work environment 2 blocks away from Poblenou’s beach
  • Culturally diverse environment with people from approx. 23 different nationalities
  • Regular company outings, off-sites and team-building events
  • Free massage for all the team

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