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Creative Planner/Project Manager (Creative strategy organization of whole group) - Marketing Division

Design & Creative
Rakuten, Inc.
00014206 Requisition #

A Web director/project manager of Creative Group that supports Rakuten group's various corporate and brand activities by leveraging communication with websites and smart phone apps.


Creative Group from Creative & CX/UX Design Supervisory Department, support various corporate activities through online media development and creation. We produce, create, launch and operate a variety of websites, including corporate website of the Rakuten group, recruiting, optimism -hosted by Rakuten, one of Japan's premiere business events- campaign site and various group-based campaign sites. 

With the expansion of the group's mission, we are looking for a Web director(web specialist/project manager) who will be responsible for leading a new website development, UX design and overall project management.

Main roles of this position

  • Lead development/revamp projects’ overall process : Planning, UX design, Direction, QA, Launch.
  • Analysis of current issues of our owned media, initiatives new communication channels and revamp website projects.
  • Persona Design, User Survey-based Scenario Design and User Needs Extraction
  • Contents planning aligning with UCD/brand strategy
  • Coordination various inside and outside department and vendors.
  • Manage development schedule, budget and vendors, KPI setup.
  • Preparation, presentation, and coordination of materials for stakeholders.
  • Access analysis, identification of issues based on data, proposals for improvement, and implementation of PDCA

Our main work

-Rakuten Group Website


-Rakuten Optimism


-Rakuten Global Career


-Rakuten New Grads 


-Rakuten Socio Business


Minimum Qualifications
  • 3+ years of experience in web and smartphone app direction
  • Experience of existing site revamp projects
  • Experience on IT & digital-related industry. Analysis of global brands, market trends and Technological trends.
  • Skills to collaborate with stakeholders and agencies. 
  • Strong desire to develop and grow in knowledge and experience.
  • Fluency in Japanese, Conversational and Business English. (Equivalent to TOEIC 800+)
Preferred experience:
  • Experience in launching new services and sites(Lean Startup Experience:Launching New Services)
  • Experience in website planning, from concept to completion.
  • Experienced planning and promoting brand strategy and communication strategy 
  • Experiences in extracting issues from data analysis, proposing improvements, and executing PDCA
  • Experience and knowledge with development of Smartphone Apps.
  • Knowledge and experience on the server side such as Apache,JAVA,PHP, frameworks.
  • UX design (persona, customer journey, user test, prototyping) experience, knowledge
  • Experience in web performance, SEO, EFO, LPO, and access analysis.



  • Holidays: Saturday, Sunday and National Holidays
  • Summer/Winter Holidays, Paid Vacations and Special Leave


  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)


  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids

Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee


  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price

Work Location: Indoor Passive Smoking Countermeasures: Yes (indoor smoking prohibited)


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