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Branding&Activation Member - Global Marketing Supervisory Dept.

📁
Marketing
💼
Rakuten, Inc.
📅
00012344 Requisition #
  • This position has the critical responsibility to grow the Business and Brand of Rakuten, across all our global businesses including E-commerce, Financial Services and Content Services, such as Viber, Viki, Ebates, etc.by utilizing sports partnership platform(eg. FC Barcelona partnership)
  • This position will lead several business-building initiatives, such as executing marketing campaigns, planning and executing partnership activations/events, growing brand awareness and building synergy between several businesses, by coworking with local teams located in 10+ countiries and external partners.
  • The person will report to Head of Global Branding and Activation Office, who is directly reporting to the Head of Global Marketing Supervisory Department/Vice Chief Marketing Office.

Responsibility

Lead group-wide strategic projects by collaborating with each countries’ business leaders (e.g. in Asia, Europe and America) and outside agencies to drive business and brand.  Initially, core responsibilities lie in following areas;    

  • [FC Barcelona Partnership Asset management with sysytem] (Hospitality Asset/Marketing Asset/ Merchandising Asset etc)
  • [Marketing Campaign]
        - Conduct strategic planning for each country, mainly in the EU, based on each country's opportunities and goals by utilizing sports partnership platform(eg. FC Barcelona partnership)
        - Responsible for understanding business drivers across businesses, and driving them to deliver aligned KPIs.
        - Execute with local team to excellence.
  • [Brand Awareness]
        - Identify channels by country and by region to grow brand awareness among prime audience groups.
        - Plan and execute holistic branding campaigns including region specific brand equity / statement, campaign messaging and key execution elements by utilizing sports partnership (eg. FC Barcelona partnership)
        - Lead project management.
  • [Group Synergy]
        - Establish region specific model to create synergy among various services, from e-Commerce, to digital contents.
        - Planning/executing campaigns around the value proposition to grow user base and user engagement for different cross-business initiatives
  • [Event and partnership activation ]
        - Plan, execute, and manage the events based on assets of partnerships to amplify these values.

Minimum Qualifications

  • High Global Communication Skill (Must speak fluent English)
  • Minimum 3-5years’ experience in Marketing in consumer brands/B to B brands                                  
  • Experience for Marketing Campaign, Strategby plannning, and Execution for BtoC
  • Capability to collaborate across countries, functions, and levels, including executive/agency handling
  • Capability to motivate and manage teams, to maximize the output
  • Good balance of positive thinking, action with speed, and proactivity
  • Capability to do project management

Preferred Qualifications 

  • Minimum Excel and Word skill & knowledge
  • Positive thinking and proactive behavior
  • Several experience on marketing and executing activation

Benefits
 
Vacations
  • Holidays: Saturday,Sunday and National Holidays
  • Summer/Winter Holidays, Paid Vacations and Special Leave
Training
  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)
Benefits
  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids

Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee
Events
  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price)
 [id: cmorec_gmsd ]
 [id: omdrec_gmsd ]

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