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Global Marketing Professional /Cross Border Trading‐Global EC Business

Business Planning & Strategy
Rakuten, Inc.
00012361 Requisition #
Position Summary

As the cross-border EC market rapidly grows and expand, Cross Border Trading (CBT) business of Rakuten becomes one of the key business domain for further growth of Rakuten's E-commerce business.
The mission of Rakuten's CBT are (1) Deliver attractive products from Japan to customers all over the world, and (2) Empower Japanese companies and economics by creating new demand for the product.

In this role, you will need to have strong marketing fundamental skill and knowledge from top to bottom of the funnel, focusing on generating results for responsible markets to increase the brand value of Rakuten.. You will need to be a strong problem solver, effective communicator, and a self-starter. You will lead marketing activities and partnership from planning to execution, evaluating result based on the data and come out strong insights.

A suitable candidate for this team has a good interpersonal skill and well adjust cross-culture communication and embrace a dynamic environment.


Planning and execution of business strategy and tactics around Rakuten's cross-border service, "Rakuten Global Market"
・Track and manage responsible markets' performance on a daily basis
・Develop and execute initiatives around partner relationship management across markets
・Develop and execute plans to improve the brand awareness and engagement of our service
・Conduct marketing research to obtain implication for further development of business strategy
・Develop actionable digital analytics insights to increase performance
・Support junior members execute planned initiatives

Minimum Qualifications:

・English Native
・Over 5 year work experience in online marketing or eCommerce industry
・Good interpersonal skill and communicate effectively
・Capable in analyzing data and identifying issues with countermeasures
・Self starter and has strong intellectual curiosity
・Comfortable working in a fast-paced and dynamic environment


Preferred Qualifications:

・Degital marketing experience
・Business development experience
・Team management experience
・US cultural background


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