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【Energy Business Department】Web marketing

📁
Marketing
💼
Rakuten Mobile Network,Inc.
📅
00012525 Requisition #

 

▼ 【Rakuten’s energy business history】

・2012 ... Begin online retail of solar panels

・2013 ... Launched an electricity retail business for high voltage customers

・2016 ... Following full deregulation of the electricity retail market in Japan,

      launched electricity retail for low voltage customers (residential)

・2017 ...

  (Feb.) Obtained license as an electricity retailer (PPS) and

     began direct sales to corporate customers

  (Dec.) Launched "REts," an online platform facilitating

     carbon credit trade

・2018 ...

  (Nov.) Renamed and consolidated all electricity retail businesses

     to direct retailing, under "Rakuten Denki" (residential customers)

     and "Rakuten Denki Business" (corporate customers).

 

▼ 【Responsibilities】


We are looking for "Web marketing manager" who can maximize RAKUTEN DENKI user acquisition.
Specifically, you will be responsible for online marketing strategy planning and execution / effect verification management.

 

With the growth of RAKUTEN DENKI, we will create and launch various new services.
Therefore you can experience consistently from planning to effect verification management.
 (*Planning → design → cognitive acquisition → data analysis & utilization)

 - Planning and implementation of strategies and measures for acquiring new users
 - Marketing KPI Management, Acquisition Cost Management
 - Collaboration and negotiation across multiple departments within the company

Required Qualifications 

 - 3+ years work experience of web service
 - Can lead team in PDCA practices and management
 - Communication skills with both internal and external stakeholders to promote projects
 - Basic data aggregation skills using Excel

 

Preferred Qualifications 

 -  Experience working in energy (specifically electricity).
 -  Experience of service improvement  using analysis tools such as SiteCatalyst / Google Analytics
 -  Experience of operation flow improvement, or construction of Web operation or production
 -  Experience of Advertising management at a web advertising agency or operating company
 -  Knowledge of data analysis

 

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